Alexander Kraev
SIG_Lorenz-Richard_Girl_05_RGB_VERTICAL.jpg

SIG

SIG is Geneva's single industrial service provider of electricity and gas. Their new Vitale Vert® range of energy services are 100% ecologically friendly and 100% local.

The task was to develop a campaign that the Geneva citizens would identify with and engage in. The idea was based on the concept of "Made here. For here."

The project
Conceptualization
Copywriting
Photography Direction
Art Direction
Layout and Design
Print Production
Digital Production
Voice Recording/Studio
Animation

Agency: Y&R Geneva
Copywriters: Alexander Kraev, Nathalie Bianchi
Creative: Alexander Kraev
Photography: Lorenz Richard