SIG is Geneva's single industrial service provider of electricity and gas. Their new Vitale Vert® range of energy services are 100% ecologically friendly and 100% local.
The task was to develop a campaign that the Geneva citizens would identify with and engage in. The idea was based on the concept of "Made here. For here."The projectConceptualizationCopywritingPhotography DirectionArt DirectionLayout and DesignPrint ProductionDigital ProductionVoice Recording/StudioAnimation
Agency: Y&R GenevaCopywriters: Alexander Kraev, Nathalie BianchiCreative: Alexander KraevPhotography: Lorenz Richard