Alexander Kraev


AEC is a global leader in the export of vehicles and parts. Founded in 1996 and with headquarters in St. Catharines, Canada and offices in Munich, Germany, AEC has become one of the most trusted partners for vehicle manufacturers, wholesalers and retailers worldwide.

AEC is an authorized importer for Dodge and RAM vehicles for 77 countries worldwide, and the official importer for Dodge and RAM products in the EU28.

The task
Give the brand a refined, timeless and fresh new identity to match its global presence.

Agency: Y&R Geneva
Creative Direction: Bob Heron
Art Direction: Frederic Savioz, Ludovic Rossier
Graphic Design: Alexander Kraev